AIA Group

Healthy Living

Healthy Living

The need is clear


We all know how important it is to lead healthy lives, but very few of us actually do. Eating healthily, exercising regularly, sleeping well and thinking positively does not sound too difficult and yet many of us struggle to find the right balance in our daily lives.

The AIA Healthy Living activities aims to spark a change.

The findings from our first-of-its-kind research project are in. Examining the healthy living attitudes and habits of over 10,000 adults across Asia Pacific, the AIA Healthy Living Index reveals both interesting and alarming attitudes towards health.

What's New?

We completed analysis of our extensive Healthy Living Index Survey conducted in 15 countries across Asia- Pacific.

This is Phase 2 of the AIA Healthy Living website. Here we reveal the findings and insights from our survey and a better understanding of people's habits, hopes and concerns about their health as well as attitude toward healthy living.

AIA Healthy Living Index Survey

At the heart of the Healthy Living activities is a deep understanding of individual feelings towards health. This was achieved through a first-of-its-kind research project which surveyed more than 10,000 people across 15 markets in Asia Pacific.

Known as the AIA Healthy Living Index Survey, its findings show the true sentiments across the region's diverse cultures. This ground-breaking research will help focus attention and resources on how we can all help those around us lead healthier lives.

Uniquely insightful
  • The AIA Healthy Living Index Survey is a first-of-its-kind study of more than 10,000 people across Asia Pacific.

Getting to the heart of health

The scale and depth of this unique survey has never been achieved before. Focus groups with the public and health professionals helped pinpoint key areas to address and ensured our questionnaire was as relevant and meaningful as possible.

Focus groups helped fine-tune our questions:

Group 1 - Males and females aged between 21 and 45 years old, with a mix of singles and married without children, gave us a clear picture of current feelings towards health.

Group 2 - Health experts, including nutritionists, general practitioners, family medicine specialists, health columnists and fitness instructors, helped identify areas of concern and put the facts in to perspective.

Insights gathered

It is clear from the survey results that perceptions do not always meet reality.

It is clear from the survey results that perceptions do not always meet reality
  • Pre-survey focus groups helped ensure the AIA Healthy Living Index Survey questionnaire asked the right questions in the right way.