As the leading pan-Asian life insurance group, AIA created the AIA Survey on Middle Class Hopes and Aspirations to gain additional insights about the middle class and their priorities to strengthen our understanding of the middle class in the Asia-Pacific region.
2015 marks the third year that AIA has carried out the survey. It revisited the Greater China markets of Mainland China, Hong Kong and Taiwan surveyed in 2013, and was expanded to include Korea. Collectively, these markets were grouped together as North Asia for the purpose of the survey.
AIA inaugurated the survey in 2013 covering the three Greater China markets, followed by a study in 2014 focusing on six Association of Southeast Asian Nations (ASEAN) markets, namely Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
The survey provides an in-depth look at the fast-growing middle-class group across four key areas.