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  • We are the real life company

    THE REAL LIFE COMPANY

    We are your partner for life, helping you and your loved ones to live longer, healthier, better lives.

    OUR PROMISE TO CUSTOMERS

    Everyone faces ups and downs…success and failure…joy and sorrow. We also know that life is fragile, constantly changing and will never stop surprising you…that’s where we can help, because no one knows what real life has in store.

    We are invested in people living longer, healthier, better lives.

    We do this by helping you to take charge of your health so you can live life to the full and enjoy more quality time with your loved ones. And we help you not only to protect those you care about and what matters most to you, but also to prepare for a brighter, more secure future.

    We understand that real life is unpredictable. That’s why we are committed to providing you with the right solutions to achieve financial security, today and tomorrow, so you can live life to the full with confidence and peace of mind.

    AIA The Real Life Company

    THE REAL LIFE COMPANY CAMPAIGNS

    Across our markets our businesses have launched a series of initiatives to support The Real Life Company brand promise. Below are some examples of these.

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    THE HEALTH REPORT CARD

    AIA Malaysia

    The Health Report Card campaign helps raise people’s awareness of their own state of health – which can often go unnoticed by themselves but is always observed by their loved ones. The video shows children in Malaysia presenting The Health Report Card and heart-warming health advice to their parents.

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    Real Love Never Stops

    AIA Thailand

    This video shows the great love that a Thai mother is giving to her son. She works hard till the last day of her life to ensure his son is well protected for and is able to live a longer, healthier and better life. 

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    Real Love Never Stops 2016

    AIA Singapore

    The video focuses on the Fang family's unsung hero – their mother. Her love and dedication helped the family overcome the greatest of odds.

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    AIA Christmas Wonderland

    AIA Singapore

    Witness the joy and happiness of the AIA Christmas Wonderland, which brought families in Singapore closer together over the festive period.

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    Mom’s Untold Story

    AIA Taiwan

    This video features the story of a mother who goes out of her way to hide her illness from her daughter who is living abroad – and her daughter’s reaction when she realises her mother is in need.

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    Every Day You Have A Choice

    AIA Thailand

    In this video, AIA Thailand shares how they are helping their customers take charge of their health, stay active and through this improve their well-being.

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    Mother’s First Song

    AIA Korea

    AIA Korea helped a mother with a speech impediment sing a happy birthday song to her daughter via a special voice generation device. The video shows the moments when the 11 year old hears her mother sing for the first time in her life.

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    AIA Make A Real Difference Series

    AIA Malaysia

    As part of AIA’s focus on people who make a difference, this video portrays the life of Kent Yap and his journey to become a successful AIA Life Planner.

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    The Best Home-Made Meal Ever

    AIA Korea

    A group of young Koreans are studying and working abroad. As they sit down to what they think will be a regular meal, they are surprised by the arrival of their mothers, who were flown in secretly to cook their children’s favourite dishes.

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    THE AIA Accelerator

    AIA Group

    The AIA ACCELERATOR programme supported eight innovative start-ups in the healthcare arena on their journey towards presenting at a private demo day to venture capitalists, institutional investors and AIA management. The video accompanies some of the young entrepreneurs as they take their first steps.

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