HONG KONG, 13 May 2020 – AIA, the largest independent publicly listed pan-Asian life insurance group, today launched a new content series (filming was conducted prior to the Covid-19 pandemic) in partnership with its Global Ambassador David Beckham and partner Tottenham Hotspur Football Club (“Spurs” or “the Club”).
This series marks the first time AIA has brought its two global partners together. A teaser image released this week shows the pair at Spurs’ world-renowned stadium.
The initiative is underpinned by AIA’s purpose-led brand promise of helping people to live Healthier, Longer, Better Lives. It sees David Beckham visit Spurs’ training ground and stadium where he met with Head Coach Jose Mourinho, first team players, coaches and nutritionists. David Beckham and members of the Spurs team discuss the simple health and lifestyle choices everyone can make to improve their health, whether a professional player or not.
Stuart A. Spencer, AIA Group Chief Marketing Officer, said: “We’re excited to be collaborating with two of our most important long-term partners, David Beckham and the team at Spurs, to launch this series at a time when so many people are looking for practical ways to improve their health. AIA is committed to creating a movement across the Asia-Pacific region to enable Healthier, Longer, Better Lives. The ability of David Beckham and Spurs to attract and influence the right audience is key to the sustained success of this movement. This series speaks to the importance of taking even small actions to improve our health and wellness, whether relating to getting sufficient sleep, spending time with family and friends, eating well or getting enough exercise.”