The AIA Save Smarter Study

23 Jun 2021 dot 10 mins read
Wellness Interests

COVID-19 has significantly impacted many aspects of our lives, not just our physical health but also our mental health and wellbeing.

At AIA we were keen to understand how the pandemic has affected the attitudes and behaviours of people in Asia who buy savings and insurance products, their changing needs, decision-making processes, key concerns and considerations.

The AIA Save Smarter Study 2021 therefore surveyed 7,400 insurance consumers aged 25+ across eight Asian markets, including Mainland China, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

Three steps to save smarter

  • Set goals to save smarter

Understand your own saving goals. The AIA Save Smarter Study revealed that household savings trends and objectives are changing: managing uncertainty has become the primary saving goal, with a greater focus on access to emergency funds.

  • Are your savings earning returns?

Evaluating your current savings can help you to determine where adjustments can be made to your plan. 

  • Flexible savings products for you and your needs

Choose suitable products which could best fit your needs and saving goals. AIA’s savings products offer flexibility along with the potential of better longer-term returns.

* The range of products and services available in each jurisdiction may vary. Contact AIA's operations in the respective jurisdictions for details.