AIA One Billion Story

Nidhi Bains's Story

2023 dot 3-min read

Committed to making a difference in plastic management

Nidhi Bains
Distribution Training, TATA AIA

Every day, over 100 million milk pouches are used in India, and unfortunately, most of them end up in garbage dumps, adding to the already overused landfills. However, many of these plastic materials can be recycled, and with more awareness and effort from people, we can reduce the amount of waste that we produce.

Despite the initial challenges, Nidhi, from TATA AIA, and her son, Angad were committed to making a difference in plastic management. They realised that by taking small steps, they could make a significant impact. To encourage others to join this cause, they started sharing their progress on social media and organising local clean up drives. Slowly but steadily, more like-minded people began to join them. With their collective efforts, Nidhi and Angad have been able to collect over 10,000 milk pouches in the last few months alone.

Nidhi & Angad’s goal is to continue this initiative and collect 1 million pouches every year. By promoting recycling efforts and encouraging others to take small steps towards reducing waste, we can make a significant impact in our communities and the environment and help others live Healthier, Longer, Better Lives.