Corporate social responsibility

Social responsibility is our commitment 

Our CSR programmes
We have wide-ranging and impactful CSR programmes that's key to our Purpose of helping people lead Healthier, Longer, Better Lives across Asia.

Key areas of focus across Asia Pacific

Encourage healthy living

AIA Vitality Park is an important platform for AIA to engage the Hong Kong community and advocate for living a healthy lifestyle. The site features a range of free healthy living and wellness-themed initiatives and events.

AIA hosted our first online health and wellness event, AIA Live, in August 2020. The event offered hours of unique insights, tips and practical sessions to help inspire, motivate and educate people on their journey towards living Healthier, Longer, Better Lives.

AIA Vitality sponsored “Round The Bays”, New Zealand’s largest fun run. The event took place in March 2020 with a record turnout of more than 34,000 participants.

AIA Singapore held the virtual race “AIA iRun for Vitality” in October 2020, aiming to motivate individuals to stay active. The Race attracted approximately 10,000 participants who walked and ran a combined total of 388,283 kilometres.

AIA Indonesia’s “Sehat untuk Bersama” campaign successfully engaged thousands of people to be active during the COVID-19 pandemic while also generating donations of IDR 514,900,000 for medical workers. 

Power of education

AIA has pledged US$100 million to support 100 undergraduates a year to attend Hong Kong’s universities over the next several decades. The AIA Scholarships represent a major investment in Hong Kong and reflect AIA’s great confidence in the future of the city and its young people.

In 2021, AIA Australia partnered with Literacy Buddies - a pen pal programme that matches volunteers from AIA Australia with children from the Sacred Heart Primary School in Fitzroy, Melbourne. Literacy Buddies aims to help underprivileged children with the basic foundations of literacy as well as providing them with additional adult role models.

In Vietnam, a number of children drop out of school each year, primarily because of the long commuting distance. Since 2014, through the AIA Journey Programme, AIA Vietnam has been raising funds to provide bicycles for children to encourage them to continue their education.

The AIA Higher Education Scholarships Programme rewards top performers from each district at the Grade 5 scholarship examination by giving them a monthly scholarship from Advanced Level class  to the completion of their university degree.

Engaging through football

The AIA-Spurs Football Development Programme has seen tremendous success since its inception in 2017, engaging with close to 60,000 individuals across 15 of AIA’s 18 markets.

AIA China held its Youth Football Training Camp 2020 in 18 cities, including Beijing, Shanghai and Shenzhen, with nearly 5,000 children in attendance.

Through the “AIA Soccer for The Nation” programme, AIA Indonesia has been running football coaching clinics and donating footballs to children since 2018. It has covered 12 regions in Indonesia.

Environmental protection

Our new AIA East Gateway Tower in southeast Bangkok has achieved the WELL Building Standard Gold-level Pre-certification. By adopting the WELL Building Standard, AIA goes beyond the environmental performance of the building and embraces human-centered design, benefiting the physical and mental well-being of building users.

One AIA Financial Centre was the first building in Guangdong province to be awarded the top LEED (Leadership in Energy and Environmental Design Platinum) certification awarded by the US Green Building Council. In 2018, Two AIA Financial Centre also received the same rating. 

Supporting communities

Our long-running Poson Safety Programme supports lifesavers during the million-strong pilgrimage to bathe in the sacred reservoirs near Anuradhapura every summer. 

AIA Cambodia annually organises ‘Fit for Hope’ campaign – a platform that raises awareness about breast cancer and offers support to patients, especially for underprivileged women. 

In observance of the month of Ramadan and the Eid celebration, AIA Malaysia embarked on a series of social media challenges that encouraged Malaysians to consistently work on being a better person – inculcating greater empathy, love and kindness towards the communities. “Semarakkan Raya Kits” were donated to underprivileged families in various communities to further spread good will and joy during the festive season.

AIA Singapore called for donations to Children’s Wishing Well to provide relief and support to families who have been badly affected by the uncertain job climate brought about by COVID-19.

Philam Life Foundation formed the Alliance for the Philippines’ Health and Advocacy (ALPHA) together with the Philippine College of Physicians and the Philippine College of Surgeons. Through its partnership with Cancer Registry Philippines (CARE), ALPHA has established a hospital-based cancer registry programme with over 100 hospitals to gather data about cancer in the Philippines to help doctors generate information for better patient care and management.

Providing aid in times of need

In view of the outbreak of the COVID-19 pandemic, multiple measures were in place across different markets to support our communities, including offering financial support and special insurance protection to medical personnel, providing free protection benefits to customers, distributing protection kits and raising donations for the underprivileged.

In response to Australia’s unprecedented 2019/2020 bushfire season, AIA Australia established a fundraising campaign for bushfire relief and raised more than AUD100,000, half of which was donated to the Australian Red Cross. 

Following the severe flooding in Thailand, AIA Thailand's employees and agents packed and donated 500 survival kits containing food and essential supplies for flood victims in the affected areas.

AIA Cambodia donated necessities to more than 400 families residing in the areas affected by the country’s most severe flooding in years. 

In preparation for the 2020 winter flu season, AIA Thailand initiated a free flu vaccination campaign for more than 8,000 children age six to 10, who were covered under medical policies with AIA. The flu vaccinations are part of AIA Thailand’s annual disease prevention activities to help our customers and communities live Healthier, Longer, Better Lives.