He Xiulin joined the company in 1992 out of a desire to change people’s lives for the better, becoming one of the first insurance agents in China and, later, the first female Director at AIA. Now in charge of a team of nearly 2,000 people, the "Decheng Family" that she founded is built on the principle of inclusivity and participatory leadership, where everyone supports one another and is empowered to share knowledge in order to grow. One of the top three National Senior Agency Directors in AIA Insurance and the Chairman of the AIA Shanghai Hall of Fame, He Xiulin always emphasises that the success of the "Decheng Family" is forged by each member of the team, individuals who come from a diverse range of backgrounds. A transformational leader who is well-known for her charisma, she often stresses that insurance is about love and responsibility, and that the intention must always be to benefit society. Firmly believing that being in the insurance industry is a life-long commitment to create value, He Xiulin has helped countless people and continues to keep improving herself. In her 30 years in the industry, times have changed and the market has changed; however, her responsibilities and attitude towards responsibility remains the same.
A "Hundred Member Family" of AIA MDRT, the "Decheng Family" comprises 296 MDRT members and has won numerous awards, such as "Best MDRT Sales Department" in 2021, and one Platinum award, four Diamond awards, and one Gold award in 2022. Among the members of the team, 16 have been named "Four Star Insurance Agent" and 12 have been named "Five Star Insurance Agent" by the Shanghai Insurance Association.