AIA One Billion

Engaging one billion people to live Healthier, Longer, Better Lives by 2030

Helping a billion people live Healthier, Longer, Better Lives

For more than a century, AIA has strived to make a significant positive impact for our customers and communities across Asia. This commitment is reinforced by our Purpose to help people to live Healthier, Longer, Better Lives.

The AIA One Billion initiative is our ambition to engage a billion people to live Healthier, Longer, Better Lives by 2030. We are starting a movement to bring our Purpose to life and translate it into reality, creating a more sustainable future for everyone in society. We are excited to set out on this path. We invite you to come with us and Join the Journey.

AIA One Billion

Join the Journey

Be inspired and inspire others to live a healthier, longer, better life by sharing what changes you're making.

Post it on social media along with the hashtag #AIAOneBillion and we'll feature the most inspiring ideas here.

Are you in? 

Top tips to Join the Journey

Why have we set ourselves this ambitious goal?

1. WHO 5 5 70 Framework. Noncommunicable diseases

2. WHO Noncommunicable diseases in SEARO 

3. Climate change and health (WHO)

Progress Towards our Goal

Through the AIA One Billion initiative, we will strive to improve

AIA One Billion Impact Stories

Take a look at our AIA One Billion Impact Stories from across the region and learn how they have joined the journey to live Healthier, Longer, Better Lives

As a Corporate Trainer, Clinical Counsellor and Hypnotherapist, Mary has spent 40 years supporting others in their holistic wellness journey. In her own personal wellness journey, Mary started to regularly attend free classes at the AIA Vitality Hub. Her favourite classes include Qi Gong, yoga and mindfulness meditation classes. To Mary, fitness and wellbeing are a top priority. “Without fitness and wellbeing, your mental health will suffer, and you won’t have energy and motivation to do other things in your life. What keeps me going (to the AIA Vitality Hub) are the teachers and students all sharing the same goal to live a healthier and better life. That motivates me.” During COVID-19, there was a significant decline in levels of physical activity. For most, fitness took a back seat due to the closure of exercise facilities, financial distress and temporary lockdown. Society saw all kinds of medical and mental health issues arise, including increases in high blood pressure, diabetes, weight gain, sleeping problems, anxiety and depression. “AIA encourages and motivates Hong Kong people to develop a healthy lifestyle,” Mary said. “I think it’s important for AIA to interact with the community and offer free classes through the AIA Vitality Hub. To be able to go to a place to exercise and be supported without having to pay is (one of) the nicest things a company can do for our community.” Today, Mary’s goal is to keep a healthy weekly routine of 3-5 hours of exercise and attend at least three classes each week. Her stress levels are more manageable and she feels more inner peace, calmness and harmony. She is keen to take part in holistic mental health consultations and workshops. She wants to be able to motivate others to join her on the journey to mental wellbeing

Every day, over 100 million milk pouches are used in India, and unfortunately, most of them end up in garbage dumps, adding to the already overused landfills. However, many of these plastic materials can be recycled, and with more awareness and effort from people, we can reduce the amount of waste that we produce.

Despite the initial challenges, Nidhi, from TATA AIA, and her son, Angad were committed to making a difference in plastic management. They realised that by taking small steps, they could make a significant impact. To encourage others to join this cause, they started sharing their progress on social media and organising local clean up drives. Slowly but steadily, more like-minded people began to join them. With their collective efforts, Nidhi and Angad have been able to collect over 10,000 milk pouches in the last few months alone.

Nidhi & Angad’s goal is to continue this initiative and collect 1 million pouches every year. By promoting recycling efforts and encouraging others to take small steps towards reducing waste, we can make a significant impact in our communities and the environment and help others live Healthier, Longer, Better Lives.

The AIA-Tottenham Hotspur Player Development Programme was launched in 2017 as a way of helping people across Asia lead Healthier, Longer, Better lives. Through this platform, young and aspiring footballer, Nathan Fariel Kusama, earned an Academy contract with Persija Jakarta – one of the biggest club sides in Indonesia.

Nathan Kusama was discovered by the Spurs’ Global Football Coaching team at the AIA Junior Cup in 2017 and was one of the 12 best players in the tournament to enter the first ever AIA-Tottenham Hotspur Elite Training Camp in Thailand later that year. Providing him with the foundation to maximise his football potential as well as a pathway to go professional.

Despite the setbacks due to the pandemic, Nathan remained passionate to meet his goals by continuing his training at home to further develop his techniques. He showed great skill and determination which was recognised and celebrated by the Tottenham Hotspur Global Football development coaches. The club continued to provide him with more training opportunities to demonstrate, learn and improve his skills.

He said: “I feel so happy and proud of myself after all the hard work and through all the ups and downs. Thank you to all the Tottenham Hotspur coaches for their unbelievable support and for pushing me to the limit. I am now able to join the biggest team in Indonesia and it’s just the beginning, I still have a lot work to do for the future.”

Adrian New, Director of Football Initiatives, AIA, said: “The AIA-Tottenham Hotspur football pathways are primarily designed to show children and parents the importance of leading a healthy lifestyle. We don’t promise to turn young players into professional footballers but we do promise to help them maximise their potential and achieve their dreams.”

Nathan said: “I feel so happy and proud of myself after all the hard work and through all the ups and downs. Thank you to all the Tottenham Hotspur coaches for their unbelievable support and for pushing me to the limit. I am now able to join the biggest team in Indonesia and it’s just the beginning, I still have a lot work to do for the future.”

Choi Jung-min is an AIA life insurance planner in Korea. He made history by becoming the first planner with a hearing impairment to receive the Golden Fellow Award (launched by the Korea Life Insurance Association (KLIA)) in Korea, which recognizes outstanding planners across the country who are able to demonstrate and deliver strong performance.

Choi, who has 13 years of experience as a planner, has shattered prejudices against the hearing-impaired and has become a role model for others. "As I am a hearing-impaired person, I use sign language to talk with clients, most of whom are hearing-impaired. Sometimes I communicate in writing, which takes more than 10 pages of A4 paper. It's true that it takes more time for me to communicate with clients, but nothing hampers my sincere and full communication with them," Choi said.

After facing many rejections in the job market due to his impairment, Choi reached out to the Korea Employment Agency for Persons with Disability who recommended him to be a life insurance planner. Since then, Choi has been led by a sense of being on a mission, helping hearing-impaired people by managing their risks. While it is paramount that hearing-impaired people are informed about the benefits of various insurance plans, most of them are not exposed to such information.

Determined to help the community to live Healthier, Longer, Better Lives, Choi also achieved certificates for both recreation and laughter therapy to approach customers with more positivity and a bright disposition. He sees himself as a companion that can help bridge the gap between the hearing impaired community and insurance, allowing the community to gain access and knowledge regarding the benefits of insurance plans.

"I hope to continue breaking prejudices that the public holds against the hearing-impaired that they can't do anything. I hope to inspire many hearing-impaired people to have more courage," Choi emphasized.

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