HONG KONG, 1 March 2019 – AIA Group (“AIA” or the “Company”: stock code: 1299) kicks its 2019 Centennial Year celebrations into high gear during Tottenham Hotspur’s Premier League fixture against local rivals Arsenal on Saturday March 2nd.
AIA is Tottenham Hotspur’s Global Principal Partner, and the highly-anticipated north London derby will see a series of AIA specific activity with a special high-profile promotional presence throughout the game.
The Premier League fixture at Wembley Stadium will see Centennial messaging on pitch-side advertising, as well as a congratulatory message on the pre-match centre-circle banner, along with special “AIA100” shirts, which the Tottenham Hotspur squad will wear during the pre-game warm-up session.
“Worldwide interest in the highly-contested north London derby provides AIA with a compelling opportunity to engage a truly international audience and highlight our very special Centennial year,” said Stuart A. Spencer, AIA Group Chief Marketing Officer.
Tottenham Hotspur players will be involved in celebrating AIA’s Centennial year when the Premier League club tours Singapore and Shanghai this summer. The visit is an important part of AIA’s year-long series of special events and activities the company is currently involved in across Asia, all of which symbolise its 100-year journey as a company.
AIA can trace its roots back to 1919 in Shanghai, when American entrepreneur Cornelius Vander Starr began an insurance business. The 100-year journey since then has been one of courageous pioneering spirit that has seen AIA become the largest independent, publicly listed, pan-Asian life insurance group with a presence across 18 markets.
In marking its Centennial year, AIA is organising events and physical challenges incorporating the ”100-year journey” theme across the region. To date, celebrations have already taken place in Cambodia, India and Sri Lanka, with all of the event activities aligned to a “100” theme, either in distance with 100km hikes, walks or running events or by duration – the next event in March is a 100-hour expedition in Vietnam – or by number of participants, such as involving 100 critical illness survivors in Thailand. Each of these Centennial celebration activities will support or raise funds for a local community charity or special cause.
All the various events are being connected by the carrying and passing on of a “Centennial Baton” which celebrates AIA’s past by featuring its Life Policy No. 0001, but also incorporates modern-day distance-tracking technology.
Along with health and fitness festivals and celebratory concerts taking place across AIA markets, the milestone year will culminate in a series of grand finale celebrations in Hong Kong in December.
"In recognising AIA’s 100 years, we are also celebrating our unwavering commitment to deliver on our promise of helping people enjoy Healthier, Longer, Better Lives,” explained Mr. Spencer.
“As we look forward to the next 100 years, our promise of Healthier, Longer, Better Lives is especially relevant. By delivering on this promise we can fulfill our purpose, making a real and positive impact as we contribute to social and economic development across the markets in which we operate.”