AIA BRINGS ITS GLOBAL AMBASSADOR, DAVID BECKHAM, AND PARTNER, TOTTENHAM HOTSPUR, TOGETHER TO PROMOTE HEALTHIER, LONGER, BETTER LIVES

HONG KONG, 13 May 2020 – AIA, the largest independent publicly listed pan-Asian life insurance group, today launched a new content series  (filming was conducted prior to the Covid-19 pandemic) in partnership with its Global Ambassador David Beckham and partner Tottenham Hotspur Football Club (“Spurs” or “the Club”).

This series marks the first time AIA has brought its two global partners together. A teaser image released this week shows the pair at Spurs’ world-renowned stadium.

The initiative is underpinned by AIA’s purpose-led brand promise of helping people to live Healthier, Longer, Better Lives. It sees David Beckham visit Spurs’ training ground and stadium where he met with Head Coach Jose Mourinho, first team players, coaches and nutritionists. David Beckham and members of the Spurs team discuss the simple health and lifestyle choices everyone can make to improve their health, whether a professional player or not.

Stuart A. Spencer, AIA Group Chief Marketing Officer, said: “We’re excited to be collaborating with two of our most important long-term partners, David Beckham and the team at Spurs, to launch this series at a time when so many people are looking for practical ways to improve their health. AIA is committed to creating a movement across the Asia-Pacific region to enable Healthier, Longer, Better Lives. The ability of David Beckham and Spurs to attract and influence the right audience is key to the sustained success of this movement. This series speaks to the importance of taking even small actions to improve our health and wellness, whether relating to getting sufficient sleep, spending time with family and friends, eating well or getting enough exercise.”

— End — 

About AIA

AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets in Asia-Pacific – wholly-owned branches and subsidiaries in Hong Kong SAR, Mainland China, Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, the Philippines, South Korea, Taiwan (China), Vietnam, Brunei, Macau SAR, New Zealand, a 99 per cent subsidiary in Sri Lanka, and a 49 per cent joint venture in India.

The business that is now AIA was first established in Shanghai a century ago in 1919. It is a market leader in the Asia-Pacific region (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$284 billion as of 31 December 2019.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia-Pacific, AIA serves the holders of more than 36 million individual policies and over 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock code “1299” with American Depositary Receipts (Level 1) traded on the over-the-counter market (ticker symbol: “AAGIY”).

About Tottenham Hotspur

Founded in 1882, Tottenham Hotspur Football Club has a tradition of playing an entertaining and attacking style of football. The English Premier League Club, based in North London, reached the final of the UEFA Champions League for the first time in its history in the 2018/2019 season having already secured qualification for Europe’s elite competition for a fourth year in a row.

In April 2019, the Club opened a new 62,303-seat stadium that sits at the heart of a £1billion sport-led regeneration of North Tottenham. The stadium is the largest football club stadium in London and is a multi-use venue with the ability to host a variety of events 365 days a year, including NFL, rugby, concerts and other major events.

When complete, the stadium development scheme will support 3,500 new jobs with £293m pumped into the local economy each year – an increase of 1,700 new jobs and £166m in local spending per year

Tottenham Hotspur also has:

• A fan base of more than 460 million followers worldwide including 272 highly engaged, mobilised and official Supporters’ Clubs
• A £100m state-of-the-art Training Centre that supports the Club’s ambition to attract, develop and retain the best talent.
• Commercial partnerships with globally-recognised brands including AIA Group Limited (AIA), one of the world's leading providers of life insurance services, and Nike, the world’s leading sports footwear and apparel company
• An award-winning Foundation that has created three million opportunities to help enhance the lives of people in its local community through education, employment, health and social inclusion programmes