HONG KONG, 7 August 2020 – AIA Group Limited (“AIA”; or the “Company”; stock code: 1299) customers across Asia Pacific are set to benefit from an exclusive regional partnership being announced today between AIA and global data science and healthcare technology company Holmusk.
The partnership will enable AIA to digitally deliver a wider range of health coaching tools and solutions to AIA customers, including AIA Vitality members, leveraging Holmusk’s innovative and data-driven approach to health management. The new service will be launched first to AIA customers in Malaysia, with AIA and Holmusk working together to launch in other markets subsequently.
Dr Christian Wards, Director of Group Health & Wellness Transformation at AIA Group, said: “We will be incorporating Holmusk's nutrition coaching services into AIA Vitality's nutrition, weight management and chronic disease management propositions. By doing so, we will create a unique and personalised health platform that utilises Artificial Intelligence-based engagement tools and digitally enables personalised pathways for our customers, improving access, convenience, and health outcomes.
Our customers will also gain access to personal health coaching services based on their specific needs via Holmusk's extensive network of nutritionists and dietitians. This is another significant step forward in AIA’s payer-to-partner journey as we help our customers lead Healthier, Longer, Better lives.”
Dr Yau Teng Yan, Holmusk’s Chief Medical Officer, said: “We are excited to bring Holmusk’s personalised, evidence-driven interventions to help transform the lives of AIA customers. Our focus on providing engaging, meaningful behavioural change programmes brings AIA’s Manage your health initiatives to life.”
“This partnership gives us the opportunity to touch the lives of thousands of people across the region,” said Nawal Roy, Holmusk’s Founder & CEO. “It also exemplifies AIA’s focus on prevention and early intervention across behavioural health and chronic diseases, so individuals can live healthier, longer, and better lives.”