AIA One Billion

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For more than a century, AIA has strived to make a significant positive impact for our customers and communities across Asia. This commitment is reinforced by our Purpose to help people to live Healthier, Longer, Better Lives.

The AIA One Billion initiative is our ambition to engage a billion people to live Healthier, Longer, Better Lives by 2030. We are starting a movement to bring our Purpose to life and translate it into reality, creating a more sustainable future for everyone in society. We are excited to set out on this path. We invite you to come with us and join the journey.

Why have we set ourselves this ambitious goal?

In recent years, while populations in Asia have grown in wealth and affluence, lifestyle-related diseases have also increased, accounting for more than 70 per cent of all deaths₍₁₎. Modifiable factors such as physical inactivity, poor nutrition, smoking and excess alcohol consumption have fuelled the rise of non-communicable diseases₍₂₎ such as cancer, diabetes, respiratory and heart disease, as well as mental conditions and disorders.

At the same time, the environment is increasingly identified as a significant cause of disease with research linking NCDs with environmental factors. We also know that Asia is particularly affected by climate change. The World Health Organization and the United Nations Intergovernmental Panel on Climate Change have warned that climate change will increase morbidity and mortality in this region₍₃₎.

Altogether this is a critical situation that threatens to cripple public healthcare with rising rates of morbidity and mortality and represents a humanitarian crisis for the entire life insurance industry, for society, and for all people living in the communities in which AIA operates across Asia.

By taking action today to actively engage people to embrace healthier lifestyles and secure a healthier planet, the AIA One Billion initiative further delivers on our commitment to create a more sustainable future for everyone in society.

Through partnerships, events, community programmes and campaigns, we will educate, inspire and support our communities to improve people’s physical, mental and environmental wellness while championing financial inclusion.

1.WHO 5 5 70 Framework. Noncommunicable diseases (who.int)

2.WHO Noncommunicable diseases in SEARO (who.int)

3.Climate change and health (who.int)

How you can live a Healthier, Longer, Better Life
Find out how you can Join the Journey and live a Healthier, Longer, Better Life.

Mental Wellbeing

Just #OneMoreHour of sleep each night can reduce stress, promote a healthy heart, sharpen your attention, and even help you live longer. Share your own tips on sleeping better with us by posting on your social media accounts and using the hashtag #AIAOneBillion. Don’t forget to tag your loved ones to encourage them to start these healthy habits today!

Mental Wellbeing

Learning a new language helps to keep your mind young and your thinking sharp. It can even help to lengthen your attention span and improve your listening ability. Share your own language-learning tips with us by posting on your social media accounts and using the hashtag #AIAOneBillion. Don’t forget to tag your loved ones to encourage them to start these healthy habits today!

Mental Wellbeing

Expressing yourself helps to clear your mind and lower your stress levels, leaving you feeling much calmer. Share your own artwork with us by posting on your social media accounts and using the hashtag #AIAOneBillion. Don’t forget to tag your loved ones to encourage them to start these healthy habits today!

Mental Wellbeing

Combat the challenges of everyday life with meditation and feel all your anxieties slowly drift away. Share your own meditation tips with us by posting on your social media accounts and using the hashtag #AIAOneBillion. Don’t forget to tag your loved ones to encourage them to start these healthy habits today!

Eating Well

Not only does breakfast give you a much-needed boost of energy to start your day, it improves your mental performance and helps with weight management as well. Share your fave breakfast with us by posting on your social media accounts and using the hashtag #AIAOneBillion. Don’t forget to tag your loved ones to encourage them to start these healthy habits today!

Eating Well

It’s important to cultivate your children’s healthy eating habits from a young age—and what better way for them to learn that than through cooking! Share your own cooking-with-kids tips with us by posting on your social media accounts and using the hashtag #AIAOneBillion. Don’t forget to tag your loved ones to encourage them to start these healthy habits today!

Eating Well

Skip commercially prepared foods which are usually high in fat, salt, and sugar, and go for home-cooked meals instead. Share your own cooking tips with us by posting on your social media accounts and using the hashtag #AIAOneBillion. Don’t forget to tag your loved ones to encourage them to start these healthy habits today!

Eating Well

Veggie smoothies give you a boost of antioxidants and are the perfect post-workout recovery food. Show us your veggie smoothie creation by posting on your social media accounts and using the hashtag #AIAOneBillion. Don’t forget to tag your loved ones to encourage them to start these healthy habits today!

Staying Active

Yoga is best known as a calming exercise that helps melt stress away. But it also lowers blood pressure, builds stronger bones and muscles, and even promotes a healthier heart. Show us your fave yoga pose by posting on your social media accounts and using the hashtag #AIAOneBillion. Don’t forget to tag your loved ones to encourage them to start these healthy habits today!

Staying Active

Minding your posture is one of the simplest ways to improve your mental and physical health. Sitting upright helps to counter muscle fatigue and prevent backaches, while giving you an instant boost of confidence. Share your own posture tips with us by posting on your social media accounts and using the hashtag #AIAOneBillion. Don’t forget to tag your loved ones to encourage them to start these healthy habits today!

Staying Active

The simple habit of doing a few desk stretches and exercises helps to keep your bones, joints, and muscles strong while combating backaches. Share your desk exercise tips with us by posting on your social media accounts and using the hashtag #AIAOneBillion. Don’t forget to tag your loved ones to encourage them to start these healthy habits today!

Healthier Together

Discover the 8 ingredients to a healthier, longer, better life

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Eat Well

Bringing you delicious recipes and inspiration to eat well for healthier, longer better life.

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Sleep Well

Helping people reap the benefits of one more hour of sleep

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AIA Healthy Living channel

Tips on mental health, physical, nutrition and environmental wellness.

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AIA One Billion “I’m in” Gallery

We are inviting people to ‘Join the Journey’ as they participate in taking steps towards living Healthier, Longer, Better Lives. The more we share, the more we inspire, the more we empower others to change. Share with us what you’re doing to live a Healthier, Longer, Better life with #AIAOneBillion, and we will feature some of the most inspiring ideas here. Are you in?

Through the AIA One Billion initiative, we will strive to improve:

Across Asia, the COVID-19 pandemic has accelerated the growth in the numbers of people experiencing anxiety, depression and other mental issues. The AIA Save Smarter Study 2021 revealed that uncertainties caused by the pandemic are impacting wellbeing, with 70 per cent of respondents saying that COVID-19 had negatively impacted their social life and 39 per cent feeling that their mental health had suffered.

Lifestyle-related diseases now account for 70 per cent of deaths₍₁₎ across Asia. We support, motivate and engage with people to take the steps needed to prevent illness and disease and provide them with access to quality healthcare services that improve their health outcomes.

1)WHO 5 5 70 Framework. Noncommunicable diseases (who.int)

The environment is increasingly identified as a significant cause of disease with research linking non-communicable diseases (NCDs) with environmental factors. We also know that Asia is particularly affected by climate change₍₃₎ . Through AIA One Billion, AIA will play an important role in raising awareness of the risk that climate change poses to the health of the environment.

3)Climate change and health (who.int)

At AIA, we will champion financial inclusivity and reduce the burden of medical expenses through a focus on protection, prevention, and personalised propositions. We aim to improve financial literacy among the underprivileged and to help close the protection gaps across our 18 markets.

Sharron’s story

Several days after Sharron Botica arrived home from Waiheke Island, the notes started pouring in. They were filled with words of gratitude from people whose loved ones had been honoured at AIA’s tree-planting ceremony on the island.

Chathuri’s story

With women’s participation in the Sri Lankan labour force below the global average, Chathuri Munaweera is blazing a trail for gender equality and gender parity in the region.

Kenneth’s story

When COVID-19 first took hold in early 2020, AIA agent Kenneth felt as desperate and powerless as everyone else. Then he made a phone call that changed everything.

LeeSunMei’s story

Lee Sun Mei had always been committed, full of optimism, and passionate about helping others to focus on their health and wellness. It was only after a conversation with one of her customers that she turned that focus back on herself.

Environmental, Social & Governance

We have the ambition to become a global leader in Environmental, Social and Governance and we have a long-term strategy to make a difference to the sustainable development of our communities. We will track, measure and report on our progress as part of our ESG reporting – the first milestone will be shared in our ESG annual report in March 2023.

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Health & Wellness Strategy

Through AIA One Billion, we will continue to support and motivate more people to take actions to improve their health and wellness and drive positive health outcomes through innovative solutions and engaging activities and contents.

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ENG

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Contact Us

AIA One Billion

Mental wellbeing

Mental wellbeing

Mental wellbeing

Mental wellbeing

Eating Well

Eating Well

Eating Well

Eating Well

Staying Active

Staying Active

Staying Active

Healthier Together

Eat Well

Sleep Well

AIA Healthy Living channel

AIA One Billion “I’m in” Gallery

Sharron’s story

Chathuri’s story

Kenneth’s story

LeeSunMei’s story

Environmental, Social & Governance

Health & Wellness Strategy

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